Innovating Motion Design to Grow Brands
Transforming brands through kinetic storytelling and inventive animation.
Every frame crafted, every movement intentional.
Featured Case Study
Flow State: Visualizing Upptic’s Analytics Engine
Advertising Metrics | Animation | SaaS
Transforming a complex marketing analytics platform into an engaging visual narrative that speaks directly to game developers and app marketers.
THE CHALLENGE: make data visualization and marketing attribution not only understandable, but captivating and inspiring.
Featured projects
GE Profile : In-Store Digital Signage
Elevating Retail Through Premium Motion Storytelling
GolfLogix App : User Acquisition Campaign
From Data-Driven Research to Breakthrough Performance
Creatives made for
Innovating Motion Narratives
From immersive gaming to strategic B2B, this is motion design that drives engagement across all platforms. Each project blends technical precision with creative storytelling, transforming complex ideas into unforgettable visual experiences.
Axie Infinity
Motion Design Storytelling
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PROJECT SCOPE
- 65-second community brand story for Axie Infinity combining founder narrative with milestone achievements
TECHNICAL EXECUTION
- Character animation and dynamic typography integrated with live footage, following strict brand guidelines
IMPACT
- Transformed complex Web3 concepts into an engaging social media narrative, reaching both crypto and mainstream audiences
Breville
Digital Signage Retail Display
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PROJECT SCOPE
• 1:45 minute attract loop for Breville Joule™ smart oven retail display, weaving together key product features
TECHNICAL EXECUTION
• Seamlessly integrated product footage and kinetic typography across 13 distinct sequences
• Motion design optimized for in-store viewing distances
IMPACT
• Delivered engaging visual narrative that effectively showcases product functionality and companion app without audio
Skullgirls – Autumn Games
Top Performing User Acquisition
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PROJECT SCOPE
•Skullgirls needed a top-performing creative in order to hit the ball out of the park with the goal of fueling conversions for their legacy gaming brand.
TECHNICAL EXECUTION
• Hand-crafted character animations, transforming static game assets into fluid motion sequences
• Integrated bespoke motion design by bringing to life card and battle scene animations, precisely timed to musical beats to maximize engagement
IMPACT
• Delivered the highest performing ad across all social media channels – driving unprecedented user acquisition growth metrics.
Marvel Snap
UGC / Motion Storytelling
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PROJECT SCOPE
Create high-energy user acquisition content combining premium motion design with authentic UGC feel
TECHNICAL EXECUTION
- Developed 3D card rotation system for Marvel characters with bespoke transitions and visual effects
- Engineered hybrid filming approach combining over-the-shoulder UGC with premium character card animations
IMPACT
Successfully increased user acquisition by merging high production value with authentic social media feel while making complex game mechanics accessible
Harbor Retail
Digital Signage
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PROJECT SCOPE
Create 60-second looping trade show presentation demonstrating Harbor’s digital signage solutions for retail environments
TECHNICAL EXECUTION
- Engineered seamless transitions utilizing retail fixture geometry as dynamic motion elements
- Developed hybrid animation approach combining live footage with 3D product renderings and sophisticated typography
IMPACT
Delivered premium brand presentation that effectively communicated technical capabilities while establishing new standards for B2B fixture visualization
Upptic Social Media Bumper
Brand Motion Identity
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PROJECT SCOPE
Develop comprehensive motion design system for tech startup’s social media presence across multiple platforms
TECHNICAL EXECUTION
- Engineered modular motion design system with dynamic logo and text animations adaptable across multiple aspect ratios
- Created versatile animation package including podcast bumpers and custom gaming-related icon animations
IMPACT
Successfully unified brand motion identity while creating a scalable animation system enabling rapid content production
PEBBLE CITY
Internet Culture/Character Animation
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PROJECT SCOPE
30-second user acquisition ad for soft-launch mobile casino game, iterating popular Doge memes with custom AI-generated music
TECHNICAL EXECUTION
• Transformed existing Doge meme assets into dynamic character animations
• Integrated mandatory legal requirements while maintaining playful tone
IMPACT
Created engaging UA creative that merges internet culture with mobile casino gaming, optimized for new user acquisition during soft launch
Ultimate 8 Ball Pool
Motion Design/Sound Design
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PROJECT SCOPE
29-second user acquisition ad focusing on premium 3D pool gameplay, utilizing ASMR sound design strategy
TECHNICAL EXECUTION
• Crafted deliberate slow-paced shots emphasizing realistic physics and 3D environments
• Synchronized precise sound design with gameplay moments, creating immersive ASMR experience
IMPACT
Delivered top-performing creative that elevated mobile pool game through premium sound design, resulting in superior user acquisition metrics
Harbor – Infinity Fixtures
B2B Kinetic Type
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PROJECT SCOPE
48-second B2B hype-reel looping NACS presentation showcasing retail fixture solutions, focusing on tobacco product display systems
TECHNICAL EXECUTION
• Dynamic Apple Ad style kinetic typography attract loop to drive visual narrative.
• Sequential reveal of key benefits through motion design, optimized for business audience comprehension
IMPACT
Transformed technical retail specifications into compelling motion story for convenience store decision-makers
Creative Director’s Perspective
“Ethan is a true team player, contributing meaningfully to both the success of our projects and the morale of our team members…His impeccable eye for detail ensures that every frame is polished and impactful, while his ability to stay ahead of the curve with new technology and trends ensures his projects are high performing and cutting-edge.”
Read Complete Endorsement Letter Here
I am delighted to write this letter of reference for Ethan, who has been contracting regularly with Upptic for the past two years. During this time, Ethan has consistently demonstrated exceptional skill, dedication, and professionalism in every project he has undertaken.
As a highly talented film editor and motion designer/animator, Ethan brings a unique combination of technical expertise and creative vision to his work. His impeccable eye for detail ensures that every frame is polished and impactful, while his ability to stay ahead of the curve with new technology and trends ensures his projects are high performing and cutting-edge.
Ethan is a true team player, contributing meaningfully to both the success of our projects and the morale of our team members. He is highly adaptable, capable of juggling multiple projects with tight deadlines, and always delivers with excellence. His versatility and eagerness to learn new skills allow him to tackle challenges with confidence, and he does so independently with minimal oversight.
One of Ethan’s standout qualities is his excellent communication skills. He follows direction and style guides meticulously while also bringing his own creative instinct and sense of humor to the table, ensuring each project not only meets but exceeds expectations. His ability to collaborate and maintain a positive attitude even under pressure has made him an invaluable asset to our team.
I wholeheartedly recommend Ethan for any role requiring a skilled and reliable creative professional. He is quick to adapt, takes pride in his work, and has an innate instinct for success. I am confident that Ethan will continue to excel and bring value to any team fortunate enough to work with him.
If you have any questions or would like to discuss Ethan’s qualifications further, please feel free to contact me at asavitsky@upptic.com