GE Profile Digital Signage

CHALLENGE:

A washing machine that automatically turns itself into a dryer.  An induction stove with a built-in webcam, a fridge controlled by your phone…  How do you make these groundbreaking features accessible to someone shopping for new home appliances?

Through compelling motion design displayed via digital signage of course!   For GE Profile’s innovative appliance line, retail shoppers need to become engaged while  delivering content that fits strict brand guidelines. The motion design needed to communicate revolutionary features across multiple appliances while maintaining sophisticated visual coherence in a retail environment.

APPROACH:

• Partnered with Harbor’s Creative Lead team to develop digital signage productions deployed in major retailers such as Home Depot, Lowes, and Williams Sonoma
• Balanced innovation with brand compliance by incorporating GE Profile’s specific color palettes, gradients, typography, and logo requirements
• Developed motion design system that effectively showcase smart connectivity features across the entire appliance line

CREATIVE INNOVATION:

• Engineered dynamic split-screen animations showing real-time phone-to-appliance interactions
• Created kinetic typography motion system that maintained readability while delivering high-energy, modern feel that communicates the GE Profile brand values
• Designed seamless transitions using brand-compliant gradients to connect feature storytelling
• Developed deliberate pacing structure optimized for retail environment viewing patterns
• Crafted elegant looping animations that sustained visual interest while ensuring message clarity and innovative brand value.

RESULTS:

• Successfully delivered premium digital retail experience that effectively communicated GE Profile’s innovative features
• Created scalable motion design system that maintained brand integrity across multiple retail environments and digital signage dimensions.
• Developed engaging content that balanced sophisticated brand recognition while establishing a leading edge in home appliance innovation

PROCESS:

• Maintained close collaboration with Harbor’s creative team to ensure alignment with retail display technical requirements
• Implemented strategic pacing to optimize feature communication in retail environment
• Balanced high-end innovation messaging with straightforward feature explanation
• Created cohesive motion design language across entire appliance line while highlighting individual product benefits