Golflogix App UA Campaign

CHALLENGE:

Transform existing brand assets into a high-performing user acquisition campaign for GolfLogix’s golf assistance app in a saturated market.

APPROACH:

Spearheaded a collaborative workflow between account leads and stakeholders, facilitating efficient feedback loops and rapid iteration on storyboards. Led comprehensive competitive analysis through Sensor Tower to identify winning creative patterns in the golf app category. Strategically reimagined existing videography through a UGC lens, introducing voice-over narration and contemporary music to create authentic engagement.

CREATIVE INNOVATION:

• Developed seamless 2D/3D hybrid transitions using golf balls as dynamic scene-change elements
• Created fluid motion design that connected app interfaces (watch/mobile) with real-world gameplay footage
• Engineered innovative visual transitions between wearable tech displays and course action
• Integrated sophisticated 3D visualization to demonstrate the app’s practical application during play

RESULTS:

• Achieved 45% improvement in conversion rates and click-through rates compared to previous in-house creative
• Generated millions of impressions with approximately 30% engagement rate
• Maintained position as top-performing creative throughout the entire campaign lifecycle
• Set new benchmarks for user acquisition creative performance within the sports app category

PROCESS:

• Maintained dynamic communication channels with account leads to ensure alignment on creative direction
• Established efficient storyboard review cycles that kept the project moving while incorporating stakeholder feedback
• Orchestrated seamless collaboration between creative and account teams to meet campaign objectives
• Leveraged data insights to inform creative decisions and optimize performance